Butterfly moments

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Joyce Wycoff asks Do you ever think about moments that change your life? and continues with a few examples. Here’s her own:

One Butterfly Moment happend during a weekend from college that I spent visiting my aunt Lerrea in Tulsa. My cousin Gary and I were almost the same age and I had dated his best friend. At the time however I was very serious about a Marine and one of my favorite pieces of clothing was his old Marine Corps sweatshirt. That Saturday morning I dressed in my cut-off wheat jeans (I am really dating myself, uh?) and that garish yellow and red sweatshirt. However, something stopped me and, for some reason, I changed shirts. Later that day, my ex-boyfriend stopped by and we talked for awhile and then went out for a drive and proceeded on almost in a straight line to a twelve-year marriage. That marriage took me to California where the threads of my present life wove themselves into a new tapestry, one that I

Share Post

More Posts

February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

No comment

The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Being average

As I mentioned in a recent post I didn’t much like In Search of Excellence when it came out all those years ago. It’s only in more recent times that

Johnnie Moore

Having fun

I loved this tweet from @charlesfrith: I see people defining a successful self as a self that can keep up with its email https://bit.ly/bIfaLx I think it’s so easy to

Johnnie Moore

Good for nothing

I spent Friday evening and Saturday at goodfornothing. It was a creative hackathon where we worked on briefs for three great social enterprises organised by my friends at Pipeline. A

Johnnie Moore

Strategy, schmategy

Matthew Parris fisks an ad for Poohbah jobs at the Department for Work and Pensions All require (the ad says) “strategic vision” the Disability Director being required to “lead and