December 9, 2009

Using an issue as a social object

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Using an issue as a social object

Rob has a good post about KETC‘s launch of an H1N1 blog following on the heels of their mortgage-crisis blog. Rob’s been closely involved with US public broadcasting as it figures out how to navigate the waves crashing around all mainstream media.

Rob says

When we began to wonder how to use TV and an issue as a Social Object – to convene and help a community – we spent months finding our way. It was all new – we had absolutely no idea what to do or what would work…Now with many such projects done and the most recent with 60 plus stations in over 30 markets (Facing the Mortgage Crisis) it took a few days to start our work on Flu.

That phrase – issue as social object – really caught my eye. It requires abandoning narcissistic branding and maybe public media have found that easier to do that some others I could mention.

Bonus link: one of Hugh’s explanations of the idea of social objects. Plus doff of cap to Jyri Engestrom

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

links for 2010-05-28

The No. 1 Habit of Highly Creative People | Zen Habits The No 1 Habit turns out to be solitude, backed up by quotes from celebrated creative types. Makes sense

28 May 2010

Self-doubt and the bullying boss

The BPS Digest reports that Self-doubt turns bosses into bullies. If power corrupts it may not corrupt equally. They describe some small scale experiments from which researchers concluded: Power holders

24 October 2009

Reicheld on Loyalty

Another gem from the ecsw newsletter. Fred Reicheld on loyalty: There’s a paradox at the core of loyalty. Business is the pursuit of self-interest. Loyalty implies self-sacrifice. So business loyalty

5 October 2004

Using an issue as a social object

Johnnie Moore

Share Post

More Posts

More Updates