Kathy Sierra‘s visual aids are as good as ever.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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We’re connected…
NESTA have had some interesting events lately. They’re clearly into what Steve Moore calls “the convening power of the brand” as they assemble groups of people and interesting speakers, usually
12 September 2007
Difficult conversations, part 3
This is the third episode in my series of short videos about having difficult conversations. (Part One Part Two) I talk about the Marshmallow Challenge and the benefits of rapid
23 January 2014
Core versus edge
Irving Wladowsky-Berger talks about The Power of Pull a new book contrasting the shifting balance of power in a networked world. This caught my eye:For example, the return on assets
16 April 2010
Consulting 2.0 cont.
I like a good rant so I enjoyed Adriana’s post: MasterSlave Relationship. It is the a warped belief of where they belong in the universe that makes companies’ efforts online
4 September 2007
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