Kathy Sierra‘s visual aids are as good as ever.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Dr Rant
Chris Locke has Rageboy and I have Dr Rant. Dr Rant is a subpersonality of mine that pops out, often without warning, when I feel the need to vent steam.
26 November 2003
Report writers
Government seems to reverence a particular kind of cleverness. The lawyerly sort, that can write precise reports and prescribe best practices. I would dearly like to see some of the
16 February 2013
Making your partner look good
Stuart Reid made a great comment about an improv workshop on his Facebook page today. The big difference between a) going into a scene thinking I’ll be the funny one
30 July 2013
Auckland – managing expectations
This blog is not mainly a travelogue but I thought I’d share my experience of Auckland (other than the airport bus, see below). I’ve spent the last month mainly on
1 December 2004