Kathy Sierra‘s visual aids are as good as ever.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Pillars…
Hugh at Gaping Void writes The more talented somebody is the less they need the props. Which resonates with me. Here are some snippets… Abraham Lincoln wrote The Gettysberg Address
1 August 2004
links for 2010-11-24
Douglas Adams and the Aberration of the Twentieth Century | tl81.net A classic piece from 1999. Central idea: 20th century an aberration in following a broadcast, rather than interactive model.
24 November 2010
Reciprocity
Chris Lawer has done a good summary of the latest Yankelovich report on the shortcomings of marketing. The findings aren’t that surprising – we’re all becoming more resistant to marketing
18 May 2004
Unhurried Conversations, Cambridge, 15 and 28 May
Antony Quinn and I will be hosting some more Unhurried Conversations this month in Cambridge. Both are free. We’re at the Trinity Centre Cambridge Science Park 15 May 8.30am to
7 May 2014