Johnnie Moore

Before and after

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Kathy Sierra‘s visual aids are as good as ever.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

37 days

Patti Digh’s weblog 37 days has caught my imagination. Experiencing the death of her stepfather over the course of 37 days has prompted some deep reflection manifested in this blog,

Johnnie Moore

Facilitation for Surprise

I just googled the phrase “faciliation for surprise” and drew a gratifying blank. Good. Because it’s a snappy little phrase I’m planning to use to describe what I do. And

Johnnie Moore

On Seniority

I notice the word “senior” used a lot in business speak. On The Apprentice the other week Donald introduced two execs from P&G and emphasised that they were “senior”, with