Engaging is not about being loved

Finding engagement on a London bus - and it's not about some false ideal of customer service.
Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Thoughts inspired by riding the 73 bus yesterday.

We had a quite bolshie conductor. She loudly instructed passengers not to put bags in the aisles “That’s an emergency escape route!”. She told them to sit down when there were seats (not asked, told). She instructed people to watch out if they were getting on the bus in slow moving traffic instead of at a stop. (Note for non-Brits – some London buses have an open platform at the back). She loudly yelled to a friend that she was longing to get away on holiday.

The more she bossed us about the more I got to enjoy the journey. Why? Because par for the course for bus conductors is for them to do their jobs in a trance. I didn’t need to feel sorry for her, and at least she showed up.

Did she live up to the ideal of customer-service training? No, of course not. But then neither do most bus conductors. And in our spoilt world of Bland Brands, a bit of attitude comes as rather refreshing…

—–

Share Post

More Posts

February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

No comment

The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2011-05-18

Super Obvious Secrets That I Wish They’d Teach In Art School at Marvelous Mustache Factory Some good principles for things way beyond art school. The value of persistence and self-challenge.

Johnnie Moore

Mindful Learning

I borrowed a great book from my host in Golden Bay. Ellen Langer’s The Power of Mindful Learning. She intelligently challenges some of the assumptions made about how we learn

Johnnie Moore

Lloyd says it better than I did

A propos the Blogging – a real conversation? conference Lloyd Davis takes up my request to write down what he said during my talk. He claims to have a “rambling,

Johnnie Moore

Bypassing the middleman in market research

I’m reading John Seddon’s book on quality management, I want you to cheat!. It challenges conventional ideas of managing quality through service guarantees and measurements. He contrasts two approaches to