Seth’s hit form again with his recent post, Blended. Here are some snippets:
All the cues we use to figure out who
February 2025 update
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
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The value of not always saying something helpful
Beyond writing
Writing stuff down can easily remove us from practical reality and suppress our intuition
Inauthentic marketing: case study
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Values – ideal or real
I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The individual transcends the bland…
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Authenticity: you can’t fake it
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
In praise of um… er….. deeper meaning
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
More Updates
Time pressure
They say that creativity loves constraints but experience suggests it’s not easy to know which ones it really loves and which it wouldn’t take to the prom. Keith Sawyer reports
12 September 2009
Sky High Airlines
Jay Allen’s blog linked me to SkyHigh Airlines a spoof site with the motto “Flying More Caring Less”. Nuff said. Turns out to be a promo gimmick by Alaska Airlines.
15 October 2003
Stuart giving up…
Stuart Henshall is Giving up Traditional Blogging. I’m seeing signs that blogs are declining in usefulness and utility as they are pushed into activities they are not suited for. I
30 December 2004
Not villainous, not heroic but epic?
Tony Goodson found this article and Facebooked it: Terrorism Trauma and the Search for Redemption. It’s the remarkable story of Silke Maier-Witt, her traumatic upbringing how she ended up in
22 August 2014