Seth’s hit form again with his recent post, Blended. Here are some snippets:
All the cues we use to figure out who
February 2025 update
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
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The value of not always saying something helpful
Beyond writing
Writing stuff down can easily remove us from practical reality and suppress our intuition
Inauthentic marketing: case study
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
In praise of um… er….. deeper meaning
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
Follies of ranking
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
Values – ideal or real
I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The individual transcends the bland…
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
More Updates
Presence and focus
Izzy Gesell’s Ezine contains some great wisdom on the relationship between presence and focus.
3 December 2003
The opposite of hype
Adrian Trenholm points to Bessemer Venture Partners Anti Portfolio. Essentially a list of their big mistakes. I agree with Adrian, it’s a good example of marketing that avoids the presentation
15 August 2005
Gonzo on authenticity
Today’s reading from the (Gonzo) Gospel according to Chris Locke… The quality of wildness most lacking in commerce is play. Yet play once again is serious business. To the rollicking
26 March 2005
Red or Blue
Jeff Risley blogs about his agency launching The Red Blue Project. Looking at the state of politics in the US the project is trying to get past polarisation. The agency
13 November 2005
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