Jay Allen’s blog linked me to SkyHigh Airlines a spoof site with the motto “Flying More Caring Less”. Nuff said. Turns out to be a promo gimmick by Alaska Airlines.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
These came to be via Tony Quinlan from Terry Tillman at 227company. “You can discover more about a person in an hour of play than in a year of conversation.”
I’m back in catch-up mode with Reverb10. Here’s the day 3 prompt: Moment. Pick one moment during which you felt most alive this year. Describe it in vivid detail (texture
It’s not every day I get to quote Jean Paul Sartre not least because I’ve never read him. But Brian Alger points to this quote, approvingly. The attentive pupil who
Euan writes about organisations apparently embracing a slow and willing death. Realising that we are in a trance and breaking out of it, might be the essence of creativity. In
