Chris Corrigan has a good post criticising the logo of the 2010 Winter Olympics. The powers-that-be have chosen an Inuit design for games staged the other side of the continent from the Inuits.
Using an Inukshuk to signify winter games in Vancouver is like using the Egyptian pyramids for selling the London bid for the summer games. The two have nothing to do with one another and Vancouver and Iqaluit are separated by about the same amount of distance as London and Cairo.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
My friends at Pipeline are doing a little barnraising on December 4th in the form of an event called Good for Nothing. A group of geeks tinkerers and ideas people
There are some things in life that are blindingly obvious.. and somehow I need to be reminded of them either by me or (more embarassingly) by life. In future I
You know what it’s like to see a movie that is so bad it becomes good? Well, for us Europeans this is surely the only way in which to tolerate
