Chris Corrigan has a good post criticising the logo of the 2010 Winter Olympics. The powers-that-be have chosen an Inuit design for games staged the other side of the continent from the Inuits.
Using an Inukshuk to signify winter games in Vancouver is like using the Egyptian pyramids for selling the London bid for the summer games. The two have nothing to do with one another and Vancouver and Iqaluit are separated by about the same amount of distance as London and Cairo.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Another pithy post from Matt this time on Myers-Briggs and similar ways of classifying people. The more I am exposed to these tools, the more they remind me of MBTI
Jennifer Rice points to this funny take on the Axis of Somewhat Evil Cuba Sudan, Serbia Form Axis of Somewhat Evil; Other Nations Start Own Clubs February 5, 2002: Beijing
Here are three pictures I found on the first page of a Google Image search for “facilitation”. I have no idea how good or bad (or staged) these particular meetings
Police got the wrong man: Salford teen charged with Miss Selfridge arson during Manchester riots is cleared | Manchester Evening News – menmedia.co.uk I think we're seeing how some people's
