Tom Asacker expresses his frustration with the marketing profession citing the thought that marketing is the devil. In particular, he takes exception to US Army advertising by sponsoring sports matches.
But don
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dave Snowden quotes Lofti Lotfi Zadeh* As complexity increases precise statements lose their meaning, and meaningful statements lose their precision Dave adds this observation: The difficulty with measurement systems, and
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Stowe Boyd: Unconferences: But Aren’t There More Dimensions? Stowe has some interesting thoughts about the idea of unconferences – efforts to get away from the general mediocrity of traditional top-down
There are moments when I get really excited by an unexpected byproduct of my own blog. One such happened a week ago when I met Sam Clements. Sam found me
