Very interesting post by Tim Kitchin: Corporate Identity Theft
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
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Comment gremlins
Sorry, there are appear to be problems with entering comments here at the moment and possibly trackbacks too. Thanks to those readers who alerted me; I’m looking into it. UPDATE:
12 June 2006
Education, education…
Euan cites Richard Sambrook writing about John Chambers: He said the current education system of grades and exams puts people in competition with each other and is a top down
3 October 2007
The Forer Effect and MBTI
Viv pointed me to this lucid post at the Skeptics Dictionary: The Forer Effect. The Forer effect refers to the tendency of people to rate sets of statements as highly
8 September 2012
Leave the low fruit hanging
I liked this thought from Earl Mardle (riffing on this from Seth Godin). I have a little mantra for those who always want to pluck the “low hanging fruit” or
5 October 2010
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