Construction works

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I’m about to start upgrading MovableType (the software behind this blog). So please be patient with any glitches that occur… and cross your fingers for me.

UPDATE: Err I’m putting off the evil moment while I get a bit clearer about how it deals with Comment Spam. Might try in the fallow period between Christmas and New Year.

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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Persuasion… or sharing?

Robert Scoble has done a thoughtful post – How do you persuade?. If you listen to Donald Trump’s Apprentice show, or political advertising you’ll quickly pick up on the predominant

Johnnie Moore

“Reinforcing” brands

I suggest moving away from phrases like brand reinforcement, brand architecture and brand building. Instead of seeing brands as hard and controllable, let’s see them as soft and influenceable.

Johnnie Moore

Problem theatre/Action Storming

I recently did some work with David Simoes-Brown and the team at 100% Open. He came up with a catchy name for one of the activities I shared. This is

Johnnie Moore

Crime and punishment

Alexander Lee reminds us of Thomas Paine’s wisdom – something I’m fearful we ae short of at the moment. For Paine even the most heinous crimes must be punished with