Good comment from Stefan Liute in Romania:
AT&T in conduct highly becoming a lumbering corporate giant once again proves one can never be too bland when it comes to verbal identity: they seem to be trademarking “It
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Chris Corrigan tells a good story about storytelling. After Al took his leave from us, we debated the truth of these stories and I think the consensus was that any
Technology Provides an Alternative to Love. – NYTimes.com Jonathan Franzen on " the dirt that love inevitably splatters on the mirror of our self-regard". Wonderful exposition of the shadow side of
Chris Lawer likes First Direct‘s new podcasts. They are probably the only bank I know where customers would be willing to “listen in” to what it has to say. But
Two interesting items from David Smith‘s excellent daily feed. If you want to get productive, get disorganised. Simon Caulkin riffs on the theme of A Perfect Mess. Tim Oren on
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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