Evelyn Rodriguez puts it eloquently:
In additional to journalism any perceptive business person can surmise my point is also that the best marketing, the best products, or the best _____ most often emerges if we drop our agendas for a moment and allow ourselves and our companies to be simply a conduit that welcomes our customers with a space to speak and be listened to.
And there is more, much more in her post.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
For all my love of Improv I struggle to say Yes, And to being tagged on the blogosphere. But as both Jeff and Rob have both marked me for this
Towards the end of this RSA Animate video, psychiatrist Iain McGilchrist quotes Einstein: The intuitive mind is a sacred gift, and the rational mind is a faithful servant. McGilchrist suggests
Everything you need to know about the internet | Technology | The Observer Excellent stuff from John Naughton. Snippet: "Traditionally, organisations have tried to deal with the problem by reducing
I’m interrupting my blogging holiday to bring you this unfinished thought: Branding isn’t. It’s genuinely an unfinished idea. I’m saying it partly to challenge the frequency with which people are
