Call me subversive but I like seeing brands challenged, to have the advertising imagery questioned and supplanted. I don’t know the facts behind the email Neil Turner received from his mum, but I like that people are taking on brand imagery in this way.
Dear Friend,
Please join me in sending an UnValentine
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
From Climate Change to Transformation of Democracy – Tom-Atlee's posterous Tom suggests the way we democracy needs to change if we're to tackle climate change. I think changing our understanding
Up in Golden Bay I really liked the Mussel Inn. I laughed at the way the owners deter the use of cell phones, as shown in this picture of the
A few startling facts in this little video: Hat tip: Steve Hardy, who also points to this very contrasting – and comforting – use of visual communication by fridge and
I enjoyed an afternoon at NESTA‘s Uploading Innovation unconference on Tuesday, organised by my friends at Policy Unplugged. I often facilitate PU events and it was nice to have the
I help teams work together better. My work ranges from leadership development to team building and event facilitation
© 2024 Johnnie Moore | Privacy | Hosted by Wingnut
