Oops My Blooper

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I am going to record the first BrandShift podcast on Monday.

Between now and then I need to prerecord a 2 minute talk by someone interesting from the world of branding/marketing (and if you read my blog, you qualify as interesting). The subject is one mistake from your career that you can look back on and laugh about and maybe what you learnt from it.

Please volunteer yourself or a colleague by either emailing me johnnie (at) johnniemoore (dot) com or commenting below. If we get more volunteers, we might be able to use several!

Or pass this invitation on.

We can record you on the phone, or by Skype at a time to suit you as long as our producer is awak (he’s on West Coast time).

Likewise, how about a 1 mintue Rant or Rave on anything from the world of marketing, brands or advertising that you love or hate.

Reward: negligible except the fun of doing it and the glory of being in the first show.

Don’t hold back, please contact me.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Social creativity

Keith Sawyer has spent decades researching creativity. His latest post reports his interviews with winners of the New Yorker cartoon caption competition. Among his conclusions: The first important discovery about

Johnnie Moore

Spontaneous humour vs telling jokes

Just sneaked out of the conference to catch up on the blog. Best nugget from yesterday was an idea passed on by Gary Schwartz. Gary was discussing the value of

Johnnie Moore

Orange dabbles in co-creation

I got an email from Orange today announcing The Orange ProjectOn July 17, 18 and 19 we’ll be working on a unique project at a secret foreign location and would

Johnnie Moore

Measurement dysfunction

From Joel on Software: a good pice on Measurement (via Lee at Headshift) “Thank you for calling Amazon.com may I help you?” Then — Click! You’re cut off. That’s annoying.