February 24, 2005

Oops My Blooper

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Oops My Blooper

I am going to record the first BrandShift podcast on Monday.

Between now and then I need to prerecord a 2 minute talk by someone interesting from the world of branding/marketing (and if you read my blog, you qualify as interesting). The subject is one mistake from your career that you can look back on and laugh about and maybe what you learnt from it.

Please volunteer yourself or a colleague by either emailing me johnnie (at) johnniemoore (dot) com or commenting below. If we get more volunteers, we might be able to use several!

Or pass this invitation on.

We can record you on the phone, or by Skype at a time to suit you as long as our producer is awak (he’s on West Coast time).

Likewise, how about a 1 mintue Rant or Rave on anything from the world of marketing, brands or advertising that you love or hate.

Reward: negligible except the fun of doing it and the glory of being in the first show.

Don’t hold back, please contact me.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Beyond the hamster wheel

I’ve added Paul Robinson to my aggregator. (Funnily enough, I only found him when he announced he was going to stop reading my blog regularly.) Paul’s a coder and I

15 October 2006

Humans vs machines

Rob links to this article about how the Israelis handle airport security. Anyone following the whole airport scanning debate should read this. Essentially the Israeli system makes very smart use

18 November 2010

Communities of Practise

Further thoughts arising from my day in Brussels… Miguel Cornejo gave an interesting and touching presentation on his experiences with Communities of Practise (CoPs). These are big in the world

31 October 2003

Feed me!

I just wanted to say, and I know this thought is not original If you’re doing an RSS/Atom feed I’m way more likely to read, comment, ping and in all

Oops My Blooper

Johnnie Moore

Share Post

More Posts

More Updates