One of the things I like about working with James is that he writes really clear articles for people trying to figure out what some of us blogging types are so excited about when it comes to new ways of marketing. His latest is a good example.
Not so much a nutshell James, more like a nice box of chocolate brazils.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
An exploration of the work – or if you like the hard play – of living with uncertainty
Mark at fouroboros has fired off another batch of conversation grenades partly in response to my continuing anti-Lovemarks postings. I’m on the record as a big fan, and this post
In her post Authenticity and all costs? Aleah asks As freelancers or business owners, our “boss” is our client base. With every blog post we take the chance that what
Douglas Adams and the Aberration of the Twentieth Century | tl81.net A classic piece from 1999. Central idea: 20th century an aberration in following a broadcast, rather than interactive model.
