Howard Mann asks Are You Fascinated by Your Clients?
Q: What if you approached (and targeted) each prospect because you were truly interested and fascinated by their business and/or the type of people they are?
How would that change your entire sales and marketing approach?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dwight Towers is on the warpath against meetings that promise interactivity and then stick to tired “sage-on-the-stage” formats.
One of the simplest things you can do to help meetings get out of a funk is to have people go for a walk-and-talk. I often find groups stuck at
We’ve got a few Unhurried events coming up… Our new group in Olympia, Washington, is having its first Conversation on Friday April 17th The next Unhurried Santa Cruz is on
I enjoyed the mini-conference, Blogging – a new conversation? yesterday. Whose authority? I was supposed to talk about whether blogs were “the new source of authority”. This gave me an
