Howard Mann asks Are You Fascinated by Your Clients?
Q: What if you approached (and targeted) each prospect because you were truly interested and fascinated by their business and/or the type of people they are?
How would that change your entire sales and marketing approach?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I enjoyed the mini-conference, Blogging – a new conversation? yesterday. Whose authority? I was supposed to talk about whether blogs were “the new source of authority”. This gave me an
I’m running a new workshop with my friend Alan Moore. Crafting Beautiful Businesses is on 27 September in London. The words beauty and business sound an unlikely pairing. Business is
I’m thoroughly enjoying Rob Paterson’s bold series of posts on the theme The Great Return. Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Well illustrated forthright,
If you’re still wondering “what’s all this fuss about tags” you have to read (or listen to) David Weinberger’s succinct, charming and intelligent explanation. His conclusion: Not only does this
