One of the things I like about working with James is that he writes really clear articles for people trying to figure out what some of us blogging types are so excited about when it comes to new ways of marketing. His latest is a good example.
Not so much a nutshell James, more like a nice box of chocolate brazils.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Harold Jarche sent out this tweet: Qwrap) Harold jarche ex-trainer ex-ISD, ex-performance technologist, ex-social learning specialist – now just working smarter I think he’s onto something. A few years ago,
Antony Mayfield links to Google’s “mind blowing collection of creative ideas”. I just skimmed through but you could spend days exploring all the web apps listed there. All this inventive
Blogging Innovation » The Network is the Innovator Quotes a 2005 BCG study saying “It is in the interstices of the human network – rather than in the minds of
Good article: Crazy like a Firefox on the rise of open source marketing. (via Doc Searls) (Also see James Cherkoff’s’ good primer on the phenomenon.)
