April 19, 2005

Conference

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Tim Ambler a student at the London Business School is organising a conference Brands in The Boardroom next month.

He kindly invited me but it’s not my thing I’m afraid. As I emailed Tim, “I’ve become really reluctant to go to conferences. I am more and more drawn to more Open Space formats which put all participants on a level. I have become frustrated with “expert” formats which treat a small number of people as if they know more than people in the audience, so that the audience is basically there to listen and gratefully absorb wisdom. With the chance to ask a question if they behave really well.”

But some folks seem to enjoy these kinds of things, so I’m passing on the details anway!

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)