Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
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Gaming and life
Stephanie West Allen emailed me a link to this article: game developers can induce happiness. I’ve been thinking a lot about whether the fun and engagment of online gaming could
13 March 2008
links for 2010-10-15
The Revolution Will Not be Blogged Either : Casaubon's Book Sharon Astyk riffs on this thought from Jared Diamond: "All of our current problems are unintended negative consequences of our
15 October 2010
Peer support
Michael Herman spotted this piece of research suggesting peer support makes a crucial difference for diabetes sufferers. So the idea of being all in this together does work when it’s
27 March 2012
Keeping it real
Kathy Sierra has some great things to say in Subvert from Within: a user-focused employee guide. She’s talking about how to get really effective engagement with the users of your
25 September 2005