Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
More Updates
More mindful learning
Visting my friends here in Cable Bay I picked up a book I left behind here 18 months ago, Ellen Langer’s Mindful Learning. I’m enjoying it just as much the
29 July 2006
More Space – update
A quick update on the More Space project. Since my first stab outline I’ve been turning it over in my mind. 10,000 words drafted by mid-February is starting to feel
21 January 2005
Keeping it real
Kathy Sierra has some great things to say in Subvert from Within: a user-focused employee guide. She’s talking about how to get really effective engagement with the users of your
25 September 2005
Doing by Not Doing
Neil Perkin highlights this video of a talk by conductor Itay Talgam. Talgam compares a variety of conducting styles as examples of leadership and explains how control gets in the
19 June 2009
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