Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Quoting Nietzsche
I’ve never had any excuse to quote Nietzsche in this blog. (For someone with a a degree in Philosophy I have a hard time spelling the name never mind reading
23 October 2007
The things they say…
Leafing through the latest mag from the Market Research Society (yes I know, I need to get out more) I found this comment in an article on humour. It’s made
24 March 2004
“Reinforcing” brands
I suggest moving away from phrases like brand reinforcement, brand architecture and brand building. Instead of seeing brands as hard and controllable, let’s see them as soft and influenceable.
20 January 2005
Co-creating value
Good to see my friend Alan Moore on his soapbox: Co-creating experiences, co-creating value So what are you going to do as a business or a brand, run out your
28 November 2004
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