Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Spontaneity in politics
Joe Klein has a great article in at Time: Pssst! Who’s behind the decline of politics? [Consultants.] Here’s how he starts, and I found what followed fascinating. On the evening
16 April 2006
The genie out of the bottle
Antony Mayfield links to Google’s “mind blowing collection of creative ideas”. I just skimmed through but you could spend days exploring all the web apps listed there. All this inventive
27 October 2009
Jersey
I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them a public airing. It was
19 September 2003
Physical learning
And another thing re problem theatre… It’s physical. How people think and behave is massively bound up with how they move and hold themselves. I think more of the brain,
3 November 2012
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