Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Share Post
More Posts
Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
More Updates
Efficiency
This thought by Antonio Dias jumped out at me from Dwight Towers’ post about mastery and control. Control is tied to the idea that we can limit energy expenditures and
11 January 2011
Are we learning, or just grinding?
This article on how the brain learns rounds up evidence suggesting conventional ideas of study aren’t really that conducive to learning. School primed my generation with all sorts of questionable ideas about
26 August 2014
Random Acts of Madness
Seth asks about a Random Act of Madness. I reflect on one of my own and talk about metaphorically poking spiders in jam jars.
23 January 2005
More on one-word equity
I’m following up on my earlier post on Saatchi’s one-word equity. First let me give Maurice Saatchi credit. At least by making what Improv folks would call a bold offer,
1 July 2006
Showing Slide 1 of 17