Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Valuing networks
Roland Harwood at NESTA has written a really excellent post: Connecting dots and valuing networks. He manages to articulate several things I passionately believe and throws in some useful maths
3 December 2008
Steinbeck on writing
Maria Popova spots this great comment from John Steinbeck. If there is a magic in story writing and I am convinced there is, no one has ever been able to
13 March 2012
Corporates and online communities
Robert Young looks at how corporates can engage with online communities. At the end the lesson is one of a paradox. As the power shifts increasingly towards community, the corporation
1 March 2006
Southwest Wisdom
I like the Southwest Airlines blog. Here’s one of their people shedding light on the Southwest Culture. Cultural problems are almost never “out there;” they are almost always “in here.”
11 November 2006