Great Danes

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Spent quite a bit of time with Jon Froda and Jesper Bindslev before/during/after the Reboot conference. They were great company and really well up on trends in blogging and marketing. Check out their blog or RSS. Thanks for your great hospitality guys!

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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Brand architecture

Further to my comment below and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of

Johnnie Moore

On Seniority

I notice the word “senior” used a lot in business speak. On The Apprentice the other week Donald introduced two execs from P&G and emphasised that they were “senior”, with

Johnnie Moore

The Corporate Self

Jennifer Rice has sparked a good discussion with her post on The Corporate Self. I add some thoughts of my own about challenging the averaged out We-ness of coporate speak in favour of more I statements.

Johnnie Moore

Where the tech power lies…

In recent years a profound switch has taken place in who has the technological advantage. Not so long ago, it was big organisations – government and corporations – that had