Adrian Trenholm points to Bessemer Venture Partners Anti Portfolio. Essentially a list of their big mistakes. I agree with Adrian, it’s a good example of marketing that avoids the presentation of perfection.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ve talked a bit recently about the book Us and Them. Getting behind stereotypes has been on my mind lot lately. So Andrew Sullivan’s blog exploration of “whose country” America
It was funny to have people come up to me at the conference yesterday to ask me how if my loo was working yet. The joys of blogging. For those
Phil Dourado asked a really good question the other day. I wish I had some kind of answer. So, if 19 million people were moved by a piece of viral
Ton Zijlstra posts a critical – but constructive – review of a recent conference in The Netherlands A story of form and content. His central point: here is a conference
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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