Adrian Trenholm points to Bessemer Venture Partners Anti Portfolio. Essentially a list of their big mistakes. I agree with Adrian, it’s a good example of marketing that avoids the presentation of perfection.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
I’ve been enjoying Beyond the Brand by John Winsor. (Disclosure: John is a co-contributor of mine at BrandShift). It’s a refreshingly different take on branding one that goes beyond the
Whether "Beast" or "Virus" Metaphor Is Powerful Stuff | Psychology Today Merely changing the metaphor alongside which identical factual information is presented significantly changes how readers determine how to respond.
For many decades first in the Tatler and then Harpers & Queen there was a regular column called Jennifer’s Diary, a cut-glass chronicle of the author’s continuous social whirl among
Viv reviews Letters Left Unsent, the reflections of a humanitarian aid worker. It sounds fascinating, peeling back our surface stereotypes to reveal the rich, messy complexity of the real world.
