David Weinberger points to Andrew Davidson’s entertaining Corporate Gibberish Generator.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Innovation theatre: empty rituals
(This is the second in a series of somewhat ranty posts I started the other day. General theme: is a lot of the fuss and bother about innovation more hat
7 April 2010
Taming the groupies
Hard on the heels of The Wisdom of Crowds comes Steve Davis’ Master Facilitator Journal with a feature on Groupthink. Here’s the summary When Does Groupthink Occur? Group think is
31 August 2004
The limits of rationalism
Adam Curtis uses his post The Economists’ New Clothes to take economists to task for their complacent claims to scientific certainty. Along the way, he argues that exponents of the
24 February 2010
Chelsea on big companies
From Chelsea Hardaway’s great post: Dirty little secret This is precisely the problem with most big companies — they don’t learn. They get paid to do something and then they
20 February 2005