Chris Lawer fires another salvo at Lovemarks. This time he quotes a review in Eye Magazine by Rick Paynor. This is cracking stuff:
‘I love Head & Shoulders. I won
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Yesterday I got an email from Loren Ekroth of Conversation Matters. It touches on a favourite theme of mine and here it is verbatim. “Christmas Presence and the Gift of
Proposals for massive expansion of psychological therapies would be counterproductive across society — Summerfield and Veale 192 (5): 326 — The British Journal of Psychiatry Interesting debate Which Traits Predict
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Lovely quote from Rilke spotted by Chris Corrigan. “Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like
