A good webcast (42 mins) featuring Dave Balter of BzzAgent. It’s a good way to see who is the real guy behind the controversial company.
Several readers here don’t like BzzAgent at all. I have to admit some admiration for them despite qualms about the ethics of rewarding folks for talking up products.
Thanks to Jackie Huba for the link.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tim Kastelle has a great post on Innovation without Intellectual Property Protection prompted by this TED talk by Johanna Blakely. It turns out there are lots of huge industries that
My good friend Jack Yan blogs today that he’s standing for Mayor of Wellington. He’s got some pretty sensible ideas in his manifesto (including free wifi!) and I’d sure be
I enjoyed this TED talk by Peter Bregman. He talks about what it’s like to be expected to lead when you don’t know what to do, and tells some good
I’m expecting to be in New York at the end of next week and free to meet up over the weekend of 28/9 June if anyone’s interested…
