Some good ideas in Steve Rubel’s post: Microsoft Office Marketing.
I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if MS are sufficiently confident in their product to risk it?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Jake McKee spots that Donna Tocci Kryptonite PR person has started blogging. Though I couldn’t actually find any reference to her employer anywhere, which is kinda interesting. UPDATE: Kevin at
Like Hugh I like Tony Goodson’s questions: Cluetrain feels like ours. LoveMarks feels like theirs. Why are the battle lines being drawn for Cluetrain v LoveMarks? Isn’t LoveMarks trying to
Jeff Jarvis says push advertising is toast. (The massive growth of the do-not-call list in the states has forced marketers to switch from telesales to customer service. Result: better sales)
A couple of weeks ago, Rick Cecil interviewed me for his blog, Ruzuku. I was pleased to do it because I thought his other interviews there were fascinating – this
