Some good ideas in Steve Rubel’s post: Microsoft Office Marketing.
I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if MS are sufficiently confident in their product to risk it?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Please don’t take this too literally, I just need to get this off my chest. A while back, Mark posted some good provocative challenges to notions about behaviour change. Geoff
Jon Strande sent me a very nice email about my blog on the language of branding. I don’t know about you but it always brightens my day to get compliments
10 Outstanding Social Media Infographics | @NowSourcing.Com (tags: media socialmedia socialnetworks web2.0) Icelandic Modern Media Initiative "The goal of the IMMI proposal is to task the government with finding ways
According to New Scientist The Universe began not with a bang but with a low moan, building into a roar that gave way to a deafening hiss. And those sounds
