Some good ideas in Steve Rubel’s post: Microsoft Office Marketing.
I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if MS are sufficiently confident in their product to risk it?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Related to what I just said about holding questions, I often feel anxious when people bang on about thought leadership. There’s no doubt there appears to be a huge market
NY restaurants were made to post the calories of all their meals. The effect may have been to encourage people to make less healthy food choices. Jonah Lehrer reflects on
I’ll be playing a small part in the Blogs and Social Media Forum on 17 May in London. I’m helping Lloyd Davis to facilitate a short open space session in
Here’s another report on the recent research on the limits of brainstorming (previously blogged here): How Group Dynamics May Be Killing Innovation. The underlying research suggests conventional brainstorms are less
