Harry Joiner tells this joke
“A guy dies and goes to heaven. At the Pearly Gates Saint Peter says: ‘Although you qualify for heaven, I
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tony Goodson tips me off to Audioblogging. Suw Charman is trying it for a week and I’m going to see how it works. First reaction: I like hearing her voice;
Steven Johnson’s TED talk explores where ideas happen. He focusses on two ways innovation successes are misreported and misunderstood. First, people simplify their ideas as solitary Eureka moments, whereas ideas
This HBR article is about championing innovation: Get the corporate antibodies on your side. I think it highlights the paradox organisations face when they try to organise innovation – they’re
YouTube – Faith The Biped Dog I found this moving and inspiring. A dog that walks on its hind legs because it only has hind legs.Found via Andrew Sullivan (tags:
