Harry Joiner tells this joke
“A guy dies and goes to heaven. At the Pearly Gates Saint Peter says: ‘Although you qualify for heaven, I
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
A propos my last three posts, may I restate my view that great marketing is about facilitating conversations, not talking loudly on someone else’s behalf? Thanks for listening. (By the
Amazon is great but it can be deaf. I noticed today that it’s posting misleading information about the book Beyond Branding. It sells it for
The Spaces Inbetween – 100% Open Roland Harwood points out the lure and the pitfalls, of investing in buildings to support innovation. Instead, government should put more effort into connecting
Over at Applied Improv Network I’ve posted the planned programme for our Conference in New York, September 29-October 2. It should be a really good event combining some pre-prepared presentations
