Johnnie Moore

Filling the canvas

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James comments on an article in the Independent about how advertising agencies will fare in our interconnected world

However old-school ad boys like Mark Wnek think that the ad industry will take all this in it’s stride because as he states in today’s Independent the web is really just a “canvas for commercial messaging”.

Wnek believes that ad guys will just turn their skills effortlessly from one medium to the next. After all, he points out, “Who will fill these canvases in a way that excites consumers? The creative ladies and gentlemen who live in advertising agencies, that’s who.”

I can just imagine what Doc Searls would say.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Circle of life

I found this BBC wildlife video stunning. It’s a time lapse film showing how creatures like starfish very slowly consume the body a dead seal on the ocean floor. You

Johnnie Moore

The myth of someone in control

Mark Earls has another good post on the pitfalls of seeking the “key influencers” as a way of instigating change. I share Mark’s scepticism about over-rational models for explaining how

Johnnie Moore

Holding uncertainty

The other night I watched episode 5 of Wildest Dreams. It’s a BBC show in which two small teams of people compete to become wildlife film-makers. Like so many such

Johnnie Moore

…and absolute power is even more fun

Bob Sutton reports some intriguing research which appears to support the notion that power corrupts. Two groups of people were given alternative preparatory tasks. One group were asked to think