James and I are running our second Open Sauce Surgery on the morning of July 5th. It’s a an opportunity to generate ideas for collaborative marketing and is suited to both consultants and clients. We ran the first one last Friday and everyone seemed to have a good time.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
No sooner did I complete that last post than I found this excellent entry by Chris Corrigan. Here’s a big chunk from it: I believe that an organization’s vision is
Am currently in Akaroa in a house overlooking the bay and it’s quite beautiful, a world away from England. Continued amazing sunshine dictates heavy sunblock and very light blogging.
… is the job Tony Goodson is after. (Parky=Michael Parkinson, celebrated UK talk-show host). He’s decided to based his podcasts around interviews with interesting people but to begin with he
I watched this TED Talk by Kathryn Schulz yesterday: On Being Wrong. One thing stuck in my mind. Schulz asks a few people what it’s like to be wrong, and
