Johnnie Moore


Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

So now the Corante conference is talking about co-creation. I’m gonna give myself a break from blogging this, especially as Paul Gladen is capturing some of it over at Fast Company.

I just chipped in my two cents. Here they are: we sometimes talk about co-creation in marketing as if it is something that some folks are doing and some are not. That’s fine but I think the truth is that as human beings we are co-creating the whole time but maybe not noticing. As I was saying this, I pointed out that the people listening to me were in-the-moment co-creating experiences with me… that might be boredom, curiosity, laughter etc. So what if organisations took the time to simply attend to what is being co-created in all their relationships.. so perhaps we can avoid just using co-creation as another stick to beat ourselves with.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Marketing, diagrams and despair

Earlier this week I attended a debate on the proposition “Marketing isn’t Working”. Like all such adversarial set ups it tended to revolve largely around semantics, though some contributions were

Johnnie Moore

Blogging keeps the ice cubes chinking

I had lunch with Adriana today and we explored some metaphors for how blogging might help companies create better brands. Here’s my effort: A company that lets its people blog

Johnnie Moore

Tangential creativity

Quite a few people have pointed to John Naughton’s article: Lasers would never have shone if Mandelson had been in charge. Naughton challenges the government’s plans to restrict science funding

Johnnie Moore

Friends in Low Places

Clarke Ching‘s enthusiastic response to my earler post about Friends in Low Places provoked me to read further. Dr James Willis has put his book online. Here’s a sample of