Johnnie Moore

Go read this

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

And on the subject of love… if you can spare five minutes go read Jeff Risley’s post I can only imagine. In fact, go read it even if you can’t spare five minutes.

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Term papers and gobbledegook

Another part of Cathy Davidson’s article that caught my eye was her discussion of term papers in college. She asks a question I’ve been asking for a while now: What

Johnnie Moore

Authors of our own experience

An ariticle in Seed magazine forsees a future where we will all be authors. By 2000 there were 1 million book authors per year. One million authors is a lot,

Johnnie Moore

The great return

I’m thoroughly enjoying Rob Paterson’s bold series of posts on the theme The Great Return. Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Well illustrated forthright,

Johnnie Moore

Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of the editing process. The author