Go read this

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

And on the subject of love… if you can spare five minutes go read Jeff Risley’s post I can only imagine. In fact, go read it even if you can’t spare five minutes.

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February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

A model or a practice?

I’ve been thinking lately about the difference between business based on a model and based on a practice. And I think I want a practice not a model. I’ve been

Johnnie Moore

Telling stories

I’ve been enjoying Jon Strande’s Storyblog and finally got round to sending him a story I liked (The Rabbi’s Gift). There are a few different versions online but I decided

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Conversation

Evelyn Rodriguez puts it eloquently: In additional to journalism any perceptive business person can surmise my point is also that the best marketing, the best products, or the best _____

Johnnie Moore

Getting into the grime with Wikipedia

I’m a fan of Wikipedia but I’ve been listening to one or two friends lately who aren’t. They’ve encouraged me to look at what goes on in the discussion pages