Go read this

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

And on the subject of love… if you can spare five minutes go read Jeff Risley’s post I can only imagine. In fact, go read it even if you can’t spare five minutes.

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February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Waiting and presence – experiment

A few days ago I blogged Chris Corrigan’s post about waiting. He was talking about experiences of waiting that is not about anticipating the future but about being fully present.

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People’s media

Over at Brand Autopsy johnmoore reports Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the

Johnnie Moore

Liminality

Viv McWaters writes about liminality. When you’re asking me to change a particular behaviour (even if it’s for my own good or for the well-being of others, or even the

Johnnie Moore

Are we learning, or just grinding?

This article on how the brain learns rounds up evidence suggesting conventional ideas of study aren’t really that conducive to learning. School primed my generation with all sorts of questionable ideas about