What’s great about conferences with lots of bloggers is that out of the ether come some great notes of the speeches – which generally means I can fully indulge my own preference for writing nothing down. It also means I can report most of what was said by pointing you to the excellent reports of Paul Goodison Lloyd Davis and Suw Charman. (Disclosure: Sue and Paul scratch my back too). On top of that, Lloyd has put up a wiki for more feedback and he’s going to add a podcast of the whole show.
But here’s a digest of the digests…
Steve Bowbrick did a great job of minimalist chairing, hosting a lively discussion and managing the time carefully and not overbearingly.
Adriana Cronin-Lucas put forward a neat formula for marketers:
bias + transparency = credibility
Essentially, no-one expects a marketer to be neutral but please don’t write about yourselves as if you’re an objective observer. (Example of what not to do here) It tied in well with Suw Charman‘s concise and elegant unpicking of the idea of objectivity. (To see what I mean about elegant, check her mindmap.)
Rafael Baer (online editor of the Observer) gave a good low-down on how journalists understand/misunderstand blogs (Paul’s post covers this) and was great in the Q and A sessions. I enjoyed his observation that the under 30s in Iran are all surfing the net for porn and that this is a pretty good clue as to their long-term preference for authority.
As Paul also says, Sabrina Dent used a great metaphor of “idiot” bees dancing to illustrate how blogging works. When a lone bee finds a food source, it does a wiggle dance. More bees join in and wiggle with enthusiasm scaled to quality of the food. Central point: if you look at a bee dancing or blogger writing in isolation, you miss the point entirely. It’s the interaction of bees/bloggers that’s interesting. No puns about Buzz marekting, please.
Mike Beeston had a nice historical perspective that reminded me of Ben Hammersley’s speech at Reboot. Central point: the instantaneous nature of today’s technology makes the creation of communities (and maybe revolutions?) significantly easier than in bygone days. But the basic urge to organise to challenge disrespected authority has been a feature of human life throughout history.