Chris Anderson’s Long Tail Blog shows big falls in sales and participation for (paid for, recorded)music, TV, Radio, Newspapers, Magazines and Books. What’s going up? Movies, games and the web.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
AdPulp spotted (via Josh Spear’s blog) this bit of fun marketing for Teenage Mutant Ninja Turtles: scenes projected directly onto a 25 storey building in Brazil. Here’s the YouTube:
One of the things I like about working with James is that he writes really clear articles for people trying to figure out what some of us blogging types are
I was thinking about the joys of the Fast Show’s Channel 9 – a ludicrous spoof of foreign TV shows. (Click here if you can’t see the embedded video) You
Tim Kastelle has tweeted two great spots recently: Experimentation is the new planning a Fast Company article contrasting conventional with emergent strategising. I think a lot of managers might find
