Chris Anderson’s Long Tail Blog shows big falls in sales and participation for (paid for, recorded)music, TV, Radio, Newspapers, Magazines and Books. What’s going up? Movies, games and the web.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Mark sums up a great deal of the material he’s gathered over the years. We really are very poor at changing human behaviour…Much poorer than anyone of us would like
Wired reports on the QWERTY effect. It seems that the ease, or difficulty with which words can be typed on a keyboard has a measurable impact on perceptions of the
Ton Zijlsta announces another blogwalk this time in Seattle on September 2nd. Themes: “unconferencing open space, and how on-line blogging exchanges migrate to face to face meetings”. As Ton says,
I enjoyed Matthew Stewart’s polemic against management education in The Atlantic. He recounts his success in management based on a mixture of philosphy and… winging it. After I left the
