Johnnie Moore

links for 2011-05-09

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Conversational leadership

David Gurteen tweeted this interesting article (pdf): Conversational Leadership: Thinking together for a change It makes a lot of sense to me pushing for a

Scaling or evolving?

This post really interests me: Innovation for Development: Scaling Up or Evolving? As they complete some pilot experiments in development work the authors recognise that

Jersey

I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them

Badgers and the joy of complexity

Great article in today’s Independent. The government decided to take action to stop the spread of TB among cattle. They found that badgers were to

More on what is marketing…

Jennifer Rice continues our rolling dialogue about what marketing’s job is. I appreciate Jen for keeping a good thoughtful exploration going. David Foster at PhotonCourier

Chautauqua

I’ll be taking part in the Chautauqua online discussion of Beyond Branding, from 15th to 29th February. Fellow authors Denzil Meyers, Chris Macrae, Julie Anixter

Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Lunch and conversation and capture

I had a great lunch yesterday with Chris Corrigan Richard Oliver, Kevin McLean and his partner. Kevin blogged it better than I could here. Loosely related, I’ve been thinking how

Johnnie Moore

Learning now vs success/failure

This resonated with me this morning: Roethlisberger argues that people who are preoccupied with success ask the wrong question. They ask, “what is the secret of success” when they should

Johnnie Moore

More bzzz

After my previous posts on BzzAgents I was interested to see more evidence of efforts to create word-of-mouth marketing in posts from Neil Turner and Dan Gilmour. They’re both a

Johnnie Moore

“Reinforcing” brands

I suggest moving away from phrases like brand reinforcement, brand architecture and brand building. Instead of seeing brands as hard and controllable, let’s see them as soft and influenceable.