Norfolk cuts out the middleman

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

It’s been too long since I rolled out the disintermediation dalek but I’m thinking I could make it an award.

If I did this month’s nominee could be South Norfolk Council, for recruiting its next Chief Executive via this ad on YouTube – claiming to have saved £50,000 by cutting out the usual middlemen.

Actually, the video is kinda cheesy but I like that. These days the high-production values and polish of the “professionals” actual reduces credibility – whereas this more homely effort is more engaging. Pity they’ve disabled embedding though.

Hat tip: Dominic Campbell for tweeting this


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