December 20, 2004

Now that’s what I call a budget airline

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Now that’s what I call a budget airline

Thanks to Stefan for this:

A no-frills budget airline brand is sending shivers down Romania’s flagship carrier Tarom. This airline is so cost-conscious that it didn’t even bother to come up with an entirely original identity. Aping the more famous JetBlue it is named Blue Air and doesn’t give a nickel on subtleties like brand – what they currently use for this purpose is a pitiful ersatz as far as their web site and radio ads are concerned.
They do, however, manage to cut prices by a whopping 50 to 70%, and that’s what really seems to count. If they don’t flop or get acquired, I hope to fly them once and see what kind of travel experience they provide.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Works in practice only

The problem with Wikipedia is that it only works in practice. In theory, it can never work. – Miikka Ryokas computer science student quoted in the NY Times. Hat tip:

5 May 2007

In denial…

Seth spotted this ad for troubled American Airlines: and comments Let’s say you run an airline with a horrible cost structure and you’re facing bankruptcy on an almost daily basis.

20 March 2005

An unlikely friendship

Larry Flynt, millionaire pornographer was sued by moral “majority” leader Jerry Falwell over five years. Then they became friends, according to Larry. Hat tip: Andrew Sullivan

21 May 2007

Life Inc

I like the sound of Douglas Rushkoff’s new book, Life Inc. Something has gone terribly wrong. Unquestionably but seemingly inexplicably we have come to live in a world where the

Now that’s what I call a budget airline

Johnnie Moore

Share Post

More Posts

More Updates