Johnnie Moore

Clueless?

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rex Hammock tells us

One of my lovemarks is suing one of my cluetrain sources. No matter who wins in court, I know ultimately who will win.

’nuff said.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2010-09-12

SCVNGR’s Secret Game Mechanics Playdeck I've managed to stay out of World of Warcraft for a year now. This is a pretty useful guide to the multiple game mechanics that

Johnnie Moore

The new order of things?

Earl has some interesting reflections on a post by Jon Husband about the kind of changes we may be going through. Lots to think about. I’m enthusiastic about the notion

Johnnie Moore

Grooming or bullying?

I found myself making this point to someone the other day and thought I’d share it here. Conversation is NEVER just about the content it’s connected to grooming. What we

Johnnie Moore

Giving instructions

My friend and collaborator Chris Corrigan has some good tips on how to give directions to a group of people without leaving them totally lost feeling pushed around or bored