Johnnie Moore

Scoble and the way ahead

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Forget Lovemarks. If you want to see the future of marketing just read Robert Scoble and specifically his latest Open Letter to Bill Gates. (For those who’ve not come across him Scoble is a blogger who went to work for Microsoft on the marketing side.)

Here’s the intro, but if you’ve time to read the rest it would be worth it.

Hi Bill. I’ve been thinking about how to make Windows Media cool. You know, cooler than wearing white headphone cords.

Open source the product development.

Yeah, you’re gonna be hearing a lot about “open source this” and “open source that” in 2005. Open source has become a metaphor for things done in public view with public input. Actually, you’re a leader here. Check out Channel 9. It’s the first step along the road to open source marketing. But back to the point.

We have five months to come out with a great new set of music players and get a great marketing campaign going. Why is that? It’s called back to school. If we don’t get something going by June then we lose another generation to the iPod. Do you want to let that happen?

How many companies today would tolerate, much less encourage, this kind of dialogue between an employee and the boss? I don’t know – but I’d bet a few quid a lot more successful companies will be doing so in future.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates


Finding the aliveness below the surface of stuck

Emotional debt

Releasing the hidden costs of pent up frustrations

Johnnie Moore

Trust in me…

So I’ve blogged Dumbo recently, and then got onto trust yesterday. Talking to James this morning I realised this bit of Disney magic characterises the Marketing 1.0 idea of trust…

Johnnie Moore

Change is the flow

I like this tweet from Bert van Lamoen: Change is not a break in the flow it IS the flow. It relates to the practice of following the follower.