Ogilvy PR have published this guide to blogging (pdf 2.8MB). It’s a well-produced introduction to blogging for the uninitiated – very well pitched for persuading corporates to take this seriously. Thanks to Declan Elliott for the tip.
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting
I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs
At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in
I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.
As if the world needs to hear more from me… I’m pleased to say I’m one of the four bloggers at Corante’s latest BrandShift. I feel like I’m in some
I’ve been enjoying James Gardner’s blog, especially since he moved from his bank to the Department of Work and Pensions. I get the sense that with this move he’s able
James Cherkoff and I were in the pub yesterday celebrating a recent success… to say nothing of marking the birth of his first born, daughter Maggie. James makes me laugh
