One to watch

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Like Hugh, I’m enjoying Howard Mann’s new blog. I met Howard last week in New York and had a great conversation with him. He closes his post today – Staying In The Brickyard – with the thought

Maybe your company doesn’t need “The Big Idea”. Maybe it just needs a stronger sense of purpose.

Which I think is a great question for companies to ask before engaging in another rebranding exercise.

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