May 28, 2005

Open Source Museum Going

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Open Source Museum Going

The New York Times reports today that podcasters have hacked MoMA. Instead of listening to the official audio guides provided by authoritative critics visitors are listening to MP3 commentaries recorded by…well…just anybody

Interesting to reflect on that word “authoritative”. Time and again, I’m seeing examples of us no longer looking for monolithic authorities on anything, but making our own decisions based on different sources. I might bring this up at Blogging: A Real Conversation?

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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They’ve seen it before…

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Sometimes it’s ok to stay confused and entangled

1 May 2016

Negative feeling, positive thinking?

John Tropea turned up this brief report of this research by Annefloor Klep. The gist is summaried in US News thus: Work teams who openly express their negative feelings share

23 December 2010

Trying to impress

Dave Pollard links to: Who are you trying to impress. Justin Kownacki analyses the pitfalls of conversation where the battle for status precludes deeper engagement. His suggested remedies are all

13 July 2008

Great conversations…

I met Paul Goodison yesterday along with my Beyond Branding co-authors Tim Kitchin and Malcolm Allan and fellow Medinge Group member Luke Nicholson. (The Medinge Group is the think-and-do tank

16 October 2003

Phone Spam

Chris Lawer takes aim at Peppers and Rogers. The champions of one-to-one marketing are hitching their cart to “voice marketing”. That’s Phone Spam to you and me. Idiotic answerphone messages

Open Source Museum Going

Johnnie Moore

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