In case you know a child who’s not getting enough marketing messages these days here’s the latest. Printed Pringles. Procter & Gamble are putting Junior Trivial Pursuit questions on the crisps.
“Pringles is the leader and founder of the stacked crisp category and now we’re taking it to a whole new level ” said Jamie Egasti Vice President of Procter & Gamble’s North America Snacks Division. “With the introduction of Pringles Prints, we have developed a new way to delight consumers by adding fun and excitement to one of kids’ favorite lunchtime snacks while delivering incremental volume growth for our customers.”