Johnnie Moore

Sig’s blog

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I’ve started reading Sig’s blog as it’s engaging and suitably quirky. For instance, in this post, he takes on people who ask these questions

“Who’s your market”, “how will you enter the market?”, “how will you reach the decision makers?”, “what’s your go-to-market strategy?” and “what’s the value proposition for your target market?”

Here’s how he visualises his experience of this approach…

… before giving some pithy alternatives which I recommend reading in full. For me, the best insight was this:

Neither I nor you is the market!

I think that captures lots of wisdom about how marketing really works in a networked economy. What if we’re all tiny pieces of a bigger picture? Not the masterful geniuses tasked with finding the lever to make everyone else bend to our purpose.

Share Post

More Posts

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is


I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting


I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Sainsbury’s and Jamie

Adrian Trenholm is guest blogging at and kicks off by asking what will Sainsbury’s do with Jamie Oliver?

Johnnie Moore

Change is the flow

I like this tweet from Bert van Lamoen: Change is not a break in the flow it IS the flow. It relates to the practice of following the follower.

Johnnie Moore

Creepy advert watch

Lloyd had a bit of a rant yesterday. He’d seen an ad for Stella Artois saying if you bought their special pack of their beer they’d plant a hedge for