Johnnie Moore

Sturgeon’s Law…

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Tim Kastelle introduces me to Sturgeon’s Law, which states that Nothing is always absolutely so. He also sums up why it’s tempting to ignore it.

Now that’s a really bad point to try to build a blog post around. It’s always a lot harder to explain why there are exceptions to every rule. It’s easier to make big categorical statements. It’s more fun, it’s easier to make lists out of them, they get more tweets, and +1s, etc.

Generally speaking, on the whole, I largely agree, all else being equal, subject to contract, your mileage may vary.

Share Post

More Posts

Conversational leadership

David Gurteen tweeted this interesting article (pdf): Conversational Leadership: Thinking together for a change It makes a lot of sense to me pushing for a

Scaling or evolving?

This post really interests me: Innovation for Development: Scaling Up or Evolving? As they complete some pilot experiments in development work the authors recognise that


I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them

Badgers and the joy of complexity

Great article in today’s Independent. The government decided to take action to stop the spread of TB among cattle. They found that badgers were to

More on what is marketing…

Jennifer Rice continues our rolling dialogue about what marketing’s job is. I appreciate Jen for keeping a good thoughtful exploration going. David Foster at PhotonCourier


I’ll be taking part in the Chautauqua online discussion of Beyond Branding, from 15th to 29th February. Fellow authors Denzil Meyers, Chris Macrae, Julie Anixter

Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Authority and unPresenting

I enjoyed the mini-conference, Blogging – a new conversation? yesterday. Whose authority? I was supposed to talk about whether blogs were “the new source of authority”. This gave me an

Johnnie Moore

Us Now

I’m just back from a screening of Us Now courtesy of NESTA. It’s a one hour documentary exploring the question: In a world in which information is like air, what

Johnnie Moore


Just spent an hour catching up with Robert Paterson thanks to Skype. Rob’s just installed it. Like most first-timers I think he was surprised by the quality of the sound.