Old proverb which I first heard from Deepak Chopra.
God gave man the Truth.
The Devil saw this and said “That looks wonderful.. I shall organise this and call it… “religion“
This came to mind reading Katherine at Decent Marketing and johnmoore at Brand Autopsy today on the idea of BzzAgents. I’m not sure about BzzAgents.. I don’t want to pass judgement on something that’s new and developing. And I know I feel sceptical about the tide of post-Tipping Point next big ideas of this kind.