Over in Beyond Branding I’ve blogged Robert Paterson [UPDATE linking me to this efilmcritic review] of the provocative documentary, The Corporation. Here’s a snippet:
The Corporation is comprehensive, damning, brilliant and insane, all at once. The producers have put their money where their mouth is, dared the big boys to find fault in their arguments, and laid themselves bare to be sued if legal action is warranted.
One to watch.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m strongly inclined to agree with David Weinberger: Tell Steve Jobs he’s a vain, petty tyrant.
Prompted by the surprise launch of the latest Apple gizmo Kathy Sierra has a characteristically well-written post saying you can take transparency too far. What do you risk when you
Ok the bad news is I’ve been tagged again in one of those memes. The good news is that the protaganist is Leisa “ambient intimacy” Reichelt which makes me feel
SCVNGR’s Secret Game Mechanics Playdeck I've managed to stay out of World of Warcraft for a year now. This is a pretty useful guide to the multiple game mechanics that
