I’m Johnnie Moore, and I help people work better together
I’ve enjoyed short edits of this video before and now I’ve found the full length version on YouTube. Truth in Advertising takes a look at what really goes on in ad agency-client meetings.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dominic Campbell’s challenge to clumsy government procurement has the best title of the year – It’s Time People Got Fired for Hiring IBM. The rest is pretty good too.. Government
What do they know of England who only England know? Kipling My friend, Steve Moore, is fond of this quote, and so am I now. I thought of it reading
Chris Anderson advises: Don’t Confuse Media With Media Institutions. First let’s agree that “media” is anything that people want to read watch or listen to amateur or professional. The difference
Ah maybe the living statues from the Apprentice (see entry below)were trying to emulate bright, happy children. As per Anita Sharpe’s interesting post on Worthwhile. “After finding that about one
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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