Johnnie Moore

Truth in advertising

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I’ve enjoyed short edits of this video before and now I’ve found the full length version on YouTube. Truth in Advertising takes a look at what really goes on in ad agency-client meetings.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

But I’m a good facilitator!

There’s a game that improvisers sometimes play. It allows any actor to simply reject any offer they don’t happen to like from another player. At which point, the offeror is

Johnnie Moore

Open Source Museum Going

Good spot by Tom Guarriello: The New York Times reports today that podcasters have hacked MoMA. Instead of listening to the official audio guides provided by authoritative critics visitors are

Johnnie Moore

Move

I don’t expect to see this new film Battleship. But I loved this insight from its director. Peter Berg gives his actors slightly scary challenges. Here’s his reasoning: “Remember Butch

Johnnie Moore

Facilitation workshop

I’m planning a one-day workshop for facilitators on July 18th in London. As in the past the format will be loosely structured and highly experiential. Details here.