Thanks to Paul Goodison for picking up on this BBC story on The Tyranny of Yoga.
Yoga helps us to get closer to enlightenment. I wonder if this insight from the St Luke’s agency counts as an example?:
It is a reliable medium through which the advertiser can communicate with the Special K demographic.
Makes you proud to work in marketing eh? According to St Luke’s agency yoga has been used to sell…
Air Wick air freshener
Norwich Union Direct insurance
Benecol low-fat yoghurt
Cable & Wireless
Clear Blue pregnancy test
DFS and Homebase
John Smith extra smooth bitter
Special K cereal
Phostrogen weed and moss killer lawn feed
I’m with Paul when he comments
Those companies/agencies using the Yoga image aren’t being authentic because they are selling something that isn’t the truth. Eating a breakfast cereal is not going to make me supple or relaxed.
