Johnnie Moore

Rambling thoughts about brands and complexity

A few rambling thoughts on whether brands really follow the guru's rules... or actually emerge from complexity
Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Jennifer’s post also quotes a reader called Patrick who emailed her thus:

I start to believe that no one really knows what works

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Slogans

In Are you lovin’ it? Tom Asacker has a great post elaborating on David Ogilvy’s comment that “Agencies waste countless hours concocting slogans of incredible fatuity.” For every vaguely memorable

Johnnie Moore

Simplexity…

Ken Thompson points to this LA Times article by Jeffrey Kluger about simplexity – how apparently inconsequential things can have major effects in systems. I’m not one for jargon, but

Johnnie Moore

Performance appraisal

How’s this for a bit of er… 360 degree appraisal? Staff at a Vancouver coffee house give their boss some useful feedback. Spotted by AdPulp via Darren Barefoot via Beyond

Johnnie Moore

Jacob the Teacher

Infinisiri blogs this story:Jacob the teacher Jacob almost seventy was in the midstages of Alzheimer’s disease. A clinical psychologist by profession and a meditator for more than twenty years he