Yet again, the ecsw newsletter delivers a great insight, this time on Simon Woodroffe's plans for a Yotel!

Simon has just launched the prototype of his Yotel! concept. Simon’s theme when he spoke for us was how to achieve something he calls CAN I? , which stands for Constant And Never-ending Inovation.

“The 21st century concepts that succeed will be those that constantly re-invent themselves, just like Madonna”, he told us, on the grounds that in an over-supplied world, customers are spoilt for choice and looking for an innovative experience, not just better versions of what already exists.

Simon put CAN I? into practice with his Yo! Sushi restaurants and Yo! Below bars, which turned the restaurant and bar experience upside down (food delivered by conveyor belt, drinks delivered by robot waiters in the restaurant, your own beer tap at your table in the bar so you can self-serve rather than wait for service).

His Yotel! aims to do the same for hotels by borrowing ideas from Japanese capsule hotels and combining them with recent innovations in airline First Class.

Simon got the people who designed the new double deck Airbus plane to design the Yotel prototype. We look forward to the first actual Yotel! appearing in central London. Meanwhile, he’s built a fully-working prototype room. Here’s an idea of how it might look. See if it sparks off any ideas in your head for how to radically re-invent parts of your customer experience by adapting ideas from other sectors

It would be even better if he added a blog so we could all join in with suggestions on what we'd like to see in a Yotel.