Over at adpulp, dburn chips in to the Lovemarks debate: Will the real Kevin Roberts please stand up. He's not read the book yet, but challenges bloggers who don't like it. In doing so, he sparks off a constructive discussion which I joined in.
Thanks to dburn for speaking up for Lovemarks in the blog debate. While we wait patiently for the author himself, or any of his 7000 faithful employees, to do so...
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The longer I'm in the blogosphere, the more I feel that the more-than-a-dozen-readers bloggers to date are often in the innovator camp of the innovation adoption curve (it goes innovators, early adopters, early majority, late majority and laggards from [Read More]
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Comments (6)
"We realized there was an opportunity to take Cheerios to a higher emotional ground, moving it from being part of the kitchen cupboard to part of the family."
Oyyyyyyyyyyyyyyy...
I used to hear this claptrap daily in my big-agency days. The shamelessness of it all is appalling. And to say they've re-invented the claptrap...
It's the difference between "getting closer to the truth" and "getting the lie to sound more believable". That's all it is.
December 2, 2004 23:10 Permalink for comment
"or any of his 7000 faithful employees, to do so..."
heh. say one word and you're instantly fired. to think otherwise is naive and foolish.
December 2, 2004 23:11 Permalink for comment
If Kevin doesn't jump into this discussion, he is both an airhead and a chicken. Is that equivocal enough?
December 3, 2004 02:31 Permalink for comment
Hey, so I asked a former Saatchi employee about their thoughts on the lovemarks thing:
http://www.jackcheng.com/blog/archives/2004/12/lovemarks_saatc.html
December 3, 2004 09:17 Permalink for comment
Shamelessness?
Come on, take the kid gloves off.
We are all shameles self-promoters in this business.
December 3, 2004 15:41 Permalink for comment
The discussion of shamelessness is resumed here.
December 4, 2004 21:17 Permalink for comment